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Do You Need a Music Publicist? How to Know When It’s Time

Writer's picture: Notion PRNotion PR

How to get your music heard.
How to get your music heard.

So you've done the hard part. You've made great music, and now you need to get it out there—but it’s overwhelming. How do you get people to actually hear it? You might have come across the term 'Music Publicist' while researching, and you're wondering whether it’s time to hire one. First off, it's great that you’re already thinking about the next step. Here's a breakdown.


A music publicist is more than someone who just sends out emails to blogs. They’re your partner in telling your story and finding the unique angle that sets you apart. Every artist has a story, but sometimes it takes an outside perspective to uncover it.

Through press releases, interviews, and media outreach, a publicist helps you connect with the right audience, which includes those who will write about you. It's all about framing your music in a way that grabs attention.


But when is the right time to hire one?


If you’ve just finished mixing a single or an album, that’s often the right time. A music publicist can try and create the illusive 'buzz', making sure your release doesn’t get lost in the noise of the 50k songs released every single day. Moreover, if you’re early in your career, having someone guide you through building your profile can make a big difference.


The thing that's often misunderstood is that, publicists aren’t just for “big” artists. Independent musicians and emerging bands often benefit the most because PR helps you break through to new audiences, and get spotted by scouts looking out for the next [insert your favourite artist here].


At its core, publicity is part of a larger story, but weaves the narratives together surrounding your music. Without press writing about you, it's harder to secure radio play. Without radio play, it's harder to secure big playlists. Without playlists, it's harder to sell out your gigs. And on and on it goes.


So, do you need a music publicist? Like any new business (which, like it or not, you are as an artist), you'll need to invest sooner or later. If you’re ready to take your music career seriously and want to connect with media, radio, and playlists, the answer might be yes. Get in touch and let’s tell your story.

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